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Ecologia Digital @josemurilo

"if we want a more , , internet, are going to have to wave goodbye to the idea of huge that will supposedly make them rich" @aral

t.co/SeKHvaLMHv

@josemurilo @aral I've long been asking myself the question "what would it take to create a better, more ethical search engine than Google, Bing, Yahoo, or even DuckDuckGo?"

My conclusion: You can't, not whilst offering the same single-searchbox experience. Instead you need various (in all meanings of the word) searchboxes each catering to a smaller target audience. But they'd cater better to that audience, much like Wikipedia, Amazon, and eBay do today.

Really fits with your sentiments here.